What is Digital Marketing

As per Wikipedia “Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. Like any other marketing strategy the objective of Digital marketing is to:

• 1. Promote Brands
• 2. Build preference for your Brands
• 2. Increase sales

Key Digital Marketing activities are search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, social media optimisation (SMO), social media marketing (SMM), Pay per click (PPC), website design etc.With the advent of the technological boom gone are the days when the customers depended on traditional media to learn or purchase any product or service. Whether it is purchasing any product such as furniture, apparels, gadgets to selecting any service such as holiday packages, medical services, food delivery, grocery service, the entire pattern of customer consumption behaviour has drastically moved towards the online mode. For The companies both in India and abroad such as even clients from UK, USA have also realised that for their business to flourish in India and engage the customers they have to adapt and implement digital marketing strategies. Nowadays, if any client or a company do not have digital presence the visibility and the brand awareness of their product in the market becomes very challenging.

To ensure that clients and their brand reaches the right set of customers, they need to hire a good digital marketing agency which can give them a stronger presence on search engine optimization and social media channels and various digital tools. These agencies can also help the clients or the companies in knowing about the prospective customers and boosting up your sales.

There are certain factors that you need to look into while choosing the digital marketing agency. These factors can be taken as measures or standards which will help you recognise the best agency for your business to succeed.